Bwahahaha! OMG, OMG, OMG, stop it, please! Oh my! I can't breathe! Oooh, my stomach hurts! If you haven't been paying attention, the fashion hustlers at Brotherhood have been skewering the current state of snowboard fashion by creating a fictional brand that is succumbing to all of the pitfalls that a late-to-the-party, overfunded/undertalented, Technine ripoff would face. The attention to detail in this prank is unbelievable: the white kids from the hard hitting streets of Sandy, Park City, and Toole, Utah. Employing a six year old art director with four year old Photochop skillz. No "actual" snowboarding, just missed presses, bomb drops, you know, "street" stuff. Running double page ads in Transworld but not having actual product to sell (pay attention, most of the logos are photoshopped on to blanks). It's uncanny. AND, they made a video! A VIDEO! If you are lucky enough to find one, cherish it. Andy Kaufman could learn a thing or two from these...wait...they're serious? Oh. That's just unfortunate. Sorry.
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